Becoming the Total Package

Jenna Glatzer

Being a great writer is no longer enough if you plan to score a big publishing deal, especially as a nonfiction author. Particularly if your book idea falls into the how-to or self-help categories, you not only have to sell your terrific writing, but you also have to sell yourself as the books conduit to the world. Publishers want to minimize their risks, so they dont haphazardly award big book contracts to unknown writersunless, that is, the writer is the total package. What constitutes this package? PLATFORM Increasingly, publishers look for authors who have platforms. A platform is your megaphone to shout your books message to a mass audience.

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