Better Business Presentations: A Free White Paper Provides the Basics

Ever wonder what makes a good presentation? Bob Lipp and his team at Better Business Presentations understand that it’s less about what you say and more about how the audience reacts to your message. Their free White Paper entitled “Presentation Basics,” is available at www.betterbusinesspresentations.com and provides an outline that any business person can use. Lipp, who began his career teaching public speaking to college students to help them organize their thoughts and express themselves more clearly, today develops custom counseling programs to support sales people, executives, product managers and more.“Anyone can become a better communicator, whether it’s improving messaging, enhancing delivery, or being a better listener,” states Lipp. “The business person who recognizes how much time and money is lost because of ineffective communications is already on the way to greater success.”Among its successes, a Better Business Presentations client recently announced it would be acquired by a major software company. “We helped their team focus on its message and interact with the media,” stated Arthur Germain, BBP’s vice president and a specialist in media training.

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