The Spoken Word: Still the Most Powerful Form Of Business Communication

Bob Lipp began his career teaching public speaking to college students to help them organize their thoughts and express themselves more effectively. Today he does the same thing for business people, and while the stakes can be somewhat higher, the need is more apparent than ever.“Everyone claims to communicate, but for most businesspeople that means email and cell phone messages,” said Lipp, president of Better Business Presentations (www.betterbusinesspresentations.com). There’s a big difference between making an effective sales presentation that can win a new account and simply leaving a message.”Lipp and his team help businesspeople improve the content, delivery and impact of their presentations to sales prospects, fellow employees, investors, and even the media, through a variety of proven coaching and counseling techniques. The results can be impressive, since effective communication skills increase the potential to connect with and motivate an audience, while ineffective presentations can waste time and money. “Sales prospects who don’t buy into your pitch; employees who don’t understand a new directive; investors who just don’t get excited; and reporters who quickly end an interview, are all examples of ineffective communication,” states Lipp.The mantra at Better Business Presentations can be summed up in three letters: OAD.

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