“Toot Your Own Horn Or They’ll Use It As A Spittoon,” Says Los Angeles Media Expert

(ContentDesk) September 15, 2004 -- “There are tons of newsworthy achievements, services and products with which a business can capture a journalist’s attention,” said Executive Vice President George McQuade, MAYO Communications (www.MayoCommunications.com), a full service Los Angeles public relations firm, who is scheduled to speak at the Los Angeles Chapter of the Service Corps of Retire Executives (SCORE), Tuesday, 10 a.m., September 21, 2004, 10:00 a.m., on “Creating A Buzz For Your Business, PR 101." The event takes place at the Westside Pavilion Shopping Center, 3rd Floor Meeting room, (behind the Food Court), 10800 West Pico Boulevard, Los Angeles, CA 90064.Creating a media buzz for your business depends almost entirely on your ability to know your media outlets, and build relationships with them. "For example, you can get some very powerful coverage from the Wall Street Journal. If you pitch Weekend Journal reporter Lauren Mechling a funny or interesting story that focuses on social situations. She likes stuff that is off-the-wall lifestyle and might be an entertaining trend. Anything that stands out and carries the element of surprise also has a good shot," McQuade explained.He noted that the story has to be part of a bigger picture.

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